A significant number of applicants apply for each job, yet only a small percentage of them are seen by hiring managers. At the same time, many jobs are filled before they get to public platforms. The secret is in the job market that isn't obvious. This is how you get there.

The Hidden Job Market Breakdown

• A portion of job openings are on public job sites.
• Many are filled through networking, which means that someone tells you about the job.
• Some go to recruiters (headhunters fill jobs quietly).
• Some are promotions from inside.

Companies stay away from job boards because they cost more, are faster to find trustworthy individuals, and make sure that the new hire fits in with the company culture.

Three Ways to Find Jobs That Aren't Out There

A. Use the Network You Already Have

• People who work with you now: Ask about upcoming projects. "I like that the company is growing in a certain area. I'd love to help with a project. Can we talk about how my skills fit in?"
• People you used to work with: Reconnect with a model: "Hey, I've had some updates since we worked together. Are you comfortable with a quick catch-up?"
• Connections with alumni and professional networks: Send messages to people you know through friends of friends.

B. Go Directly to the Companies You Want to Work For

1. List companies you would love to work with.
2. Find people on professional networks who have the job you seek.
3. To interact with their content, leave a comment on their posts.
4. Ask for informational interviews and include questions like:
   • What is the most important issue your team is facing?
   • What talents might set someone apart for future jobs?

C. Learn How to Do Informational Interviews Well

You should ask these questions:

• Are there any jobs that will be open shortly that aren't listed yet?
• Who makes the decision about who to hire for a department?
• What can I do to help?
• Always end with the question, "Who else should I talk to?" This helps you get more referrals.

Don't Do These Five Things

• Only applying online (many positions aren't there).
• Only network when you need a job.
• Asking for a job directly (focus on studying first).
• Sending out generic connection requests on professional networks.
• Not talking to people after they help you.

Things That Help You Stand Out More

• Put news about your work (even small wins) on your professional profile.
• Go to events in your field, either in person or online.
• Send stories to your network and add your own opinions.
• Put other people first (introduce people, give employment prospects).

Next Steps

The hidden job market is how the best people are employed first. Start today:

1. Send a note to past coworkers.
2. Check out businesses you'd like to work for.
3. Set up one interview to get information.

Which strategy will you try first?