Job Summary:

The Marketing Manager at SafeBoda is in charge of the company's marketing efforts and makes sure that different teams and projects work together well. 

This job needs someone who is aggressive, creative, and strategic, has good leadership abilities, loves marketing, and has a history of running successful 360 marketing projects. Answering directly to the Country Director.

Main Duties and Responsibilities:

• Lead the marketing strategy for SafeBoda services (SafeBoda, SafeCar, Package Delivery) in Kampala and other cities.
• Build brand love through interesting content, creative solutions, and campaigns that get people talking.
• Make preparations for events, sponsorships, and marketing initiatives that are smart.
• Manage and grow brand alliances to improve marketing efforts.
• Hire, train, lead, and motivate the field sales staff.
• Do market research to find out what customers want and what's going on in the market.
• Make and carry out good marketing plans that don't use the internet.
• Set goals and ways to measure success for the marketing team.
• Make dashboards that are useful for looking at marketing channels and projects.
• Take care of ties with vendors and buy marketing materials.
• Keep in touch with local governments to make sure you follow the rules.
• Manage branding and advertising strategy above the line
• Create, keep an eye on, and handle the marketing budget

Experience and Qualifications:

• A bachelor's degree in marketing, business administration, or a related subject
• At least three years of experience successfully managing a marketing team
• Experience in marketing roles, especially in ride-hailing, transportation, or retail/FMCG
• Certifications in digital marketing or anything similar (good)
• Experience with Google Analytics, social media analytics, and CRM systems is a plus. Experience in advertising or marketing is also a plus.

Skills in Technology:

• Coming up with new ideas and strategies
• Managing campaigns and measuring their success
• Understanding the local market and adapting to its culture
• Building a strong brand and enforcing brand guidelines
• Knowledge of digital marketing, such as SEO and social media
• Strategies for getting and keeping customers
• Analyzing data and making decisions based on data

Key Competencies/Personal Skills:

• Great skills in both speaking and writing
• Strong skills in leading and managing a team
• Ability to adapt to a fast-paced industry environment
• Skills in networking and creating relationships
• Good at English (knowing local languages is a plus)
• Managing a budget and allocating resources
• A collaborative approach for working with people from different departments

How to Apply:

Send an email to recruitment@safeboda.comand CC your CV and a cover letter explaining why you would be a good fit for the job. Please put "Marketing Manager UG" in the subject line of the email. Only those that are on the shortlist will be contacted.

Due date: October 24, 2025