Diageo is looking for a Consumer Planning Manager to join their Marketing team in Kampala Uganda. This job is for a creator which is someone who builds and nurtures some of the world's most adored brands by really knowing what consumers want.

 The Consumer Planning Manager will be the business's voice for consumers coming up with ideas and insights that help the organization expand. This means combining information from several sources finding profound insights and persuading top stakeholders to make strategic decisions based on facts and the needs of customers 

This is a high-impact job for someone who is curious thinks strategically and is passionate about learning about people and using culture to build businesses

• Consumer Insight: Be in charge of figuring out what consumers need how they act and what drives them so that you can find ways for the brand and category to expand
• Data Synthesis: Combine quantitative and qualitative data from several sources to get a complete picture of the market and the people who buy things
• Strategic Influence: Help top leaders in the Category and Brand teams make smart business decisions that are based on what customers want
• Campaign Development: Work with marketing teams to come up with new ways to communicate with customers and improve the brand based on strong customer data
• Market Monitoring: Keep an eye on cultural trends what competitors are doing and how the market is changing that could affect growth
• Measurement and Evaluation: Use what you learn from measuring marketing performance to make your advertising and promotion spending more effective and efficient
• Agency Management: Build and maintain connections with important outside agency partners to get high-quality consumer research and insights

• You should have at least 7 years of experience in consumer insights market research or strategic planning preferably with a company that sells fast-moving consumer goods (FMCG)
• A history of success in brand positioning strategic brand planning and quantitative analysis
• A lot of experience working in complicated multi-market settings
• Proven ability to persuade and connect with high-level stakeholders
• An unending desire to learn about customers and the world they live in
• Great communication presentation and storytelling skills to make insights come to life
• Good at analyzing and solving problems