Coca-Cola Beverages Uganda (CCBU) is seeking an innovative and tech-savvy Route to Market Specialist - Automation to enhance our product distribution strategies. This strategic role focuses on leveraging data analysis, automation tools, and business modeling to optimize Route to Market (RTM) processes. If you are passionate about technology, thrive in a competitive FMCG environment, and are committed to driving efficiency and profitability, we want to hear from you.
Summary of the Role
This tech-focused position aims to improve how Coca-Cola’s products reach customers by utilizing advanced tools and data-driven strategies. The Route to Market Specialist - Automation will work closely with the commercial sales team and IT department to ensure the sales team has the best tools, routes, and data to sell and deliver products cost-effectively in Uganda’s competitive FMCG market.
Key Responsibilities
The role encompasses four key areas of responsibility:
- Managing Tools and Technology:
- Ownership: Act as the primary owner and super-user of RTM and sales automation software, such as Microsoft Dynamics (MSD) or similar routing systems.
- System Maintenance: Collaborate with the IT department to ensure sales staff fully utilize these tools and that they are updated and functioning optimally.
- Innovation: Integrate advanced technologies (e.g., sophisticated routing algorithms, GPS monitoring, mobile data capture) to continuously enhance RTM processes.
- Analyzing and Modeling Data:
- Data Integrity: Maintain highly accurate customer master data, including GPS coordinates, visit schedules, and route allocations, as the foundation for modeling.
- Simulation and Feasibility: Use advanced software to simulate proposed distribution model changes before real-world implementation to ensure feasibility and cost-effectiveness.
- Cost Optimization: Analyze models to meet annual cost goals and optimize resource use (vehicles, personnel).
- Planning and Carrying Out Strategies:
- Business Integration: Apply the overall business RTM model in daily operations and integrate it into the company’s annual business planning cycle.
- Market Intelligence: Understand the needs of new sales channels (e.g., e-commerce) and support new product launches by benchmarking against competitors and market trends.
- Working Together and Managing Stakeholders:
- Cross-Functional Alignment: Collaborate closely with Finance (for budgeting and cost analysis), HR (for training and resources), and Sales (for frontline feedback and execution) to ensure aligned and actionable strategies.
The Perfect Candidate Profile
| Requirement | Details |
|---|---|
| Educational Background | A Bachelor’s degree in a related discipline such as Business Administration, Information Technology, or Marketing. A Master’s degree is an advantage. |
| Experience | At least five years of experience in sales and distribution within the FMCG industry, with a strong understanding of the challenges in a fast-paced, competitive market like Uganda. |
| Technical Skills |
|
| Soft Skills |
|
Why This Role Matters
In a market like Uganda, where logistics can be challenging, efficient routes are critical to profitability, customer service, and competitive advantage. The Route to Market Specialist - Automation ensures Coca-Cola’s vast distribution network—one of the company’s most valuable assets—operates at peak performance by leveraging cutting-edge technology and data-driven strategies.
How to Apply
Are you ready to drive efficiency and innovation in Coca-Cola’s distribution network? Interested and qualified candidates should apply through the Coca-Cola Beverages Uganda recruitment portal.
Click here to apply: Coca-Cola Beverages Uganda Recruitment Portal
The deadline to apply is Wednesday, September 3, 2025. Only candidates who have been shortlisted will be contacted for the next steps in the hiring process.
