About Backbone Feeds

Backbone Group is a multinational leader in animal feed production, raw material trading, and fermentation biotechnology. In Uganda, we specialize in high-quality pig, poultry, and fish feeds — supporting farmers, cooperatives, and distributors with science-backed nutrition.

Role Purpose

Drive sales growth and market penetration across Uganda. Build lasting relationships with farmers, agrovets, cooperatives, and distributors. Promote Backbone’s premium feed range while hitting monthly targets and gathering market insights.

Key Responsibilities

Identify and engage new customers (farmers, cooperatives, agrovets, distributors)
Promote Backbone feed benefits and build brand awareness
Maintain strong relationships with existing clients for repeat sales
Achieve monthly sales targets and support territory expansion
Conduct market research: customer feedback, competitor moves, trends
Participate in product demos, field visits, and promotional events
Coordinate with internal teams for timely delivery and after-sales support

Qualifications & Experience

3+ years in sales (FMCG, agriculture, or distribution preferred)
Proven track record in relationship-building and deal-closing
Excellent communication, negotiation, and interpersonal skills
Ability to work independently and travel extensively
Knowledge or interest in animal feeds/agribusiness (advantage)
Fluency in English + 1 local language (Luganda, Swahili, etc.)
Diploma or Bachelor’s in Marketing, Agriculture, Business, or related (preferred)