About Nile Breweries

Nile Breweries Limited (NBL), founded in 1951, is Uganda's leading beer producer with 59% market share and 2.45 million hectoliters annual capacity (Jinja and Mbarara breweries). Home to Eagle Lager (sorghum-based, supporting 10,000+ farmers), NBL won the 2012 NEMA Award for environmental excellence. 

Part of AB InBev, our purpose is "Dream Big to create a future with more Cheers" through innovation, responsibility, and community impact. Visit www.nilebreweries.com.

Job Summary

Plan and execute sales and trade marketing in key outlets to boost revenue and customer relationships. Manage beer and soft drinks sales across your territory while supporting national promotions and competitive intelligence.

Key Responsibilities

Sales and Promotion Execution

• Execute national/regional trade marketing promotions and programs
• Negotiate additional sales with outlets
• Plan orders based on stock levels and targets per brand/pack type
• Monitor competitor activities and report insights
• Provide business assistance to customers per TSP guidelines/IRVP

Customer Relationship Management

• Plan visit routes and ensure timely, effective customer calls
• Identify improvement opportunities and execute approved initiatives
• Support local/national events within allocated budgets
• Identify new volume opportunities
• Ensure professional product placement in Back of Bar

Planning and Resource Management

• Ensure customer database accuracy
• Evaluate outlets per guidelines
• Develop trade development plans for approval
• Combine merchandising investment needs for budgets
• Maintain trade assets (coolers, signs, vehicles, phones, computers)
• Recruit and manage promoters

Key Performance Indicators

• Market share increase
• Sales and volume targets/Sell out
• Digital Transformation: Bees Buyers, Bees Share, Bees Force compliance

Qualifications & Experience

• Bachelor's in Business Administration, Sales, Marketing, or related
• Diploma in Marketing/Business (advantage)
• 1–2 years in FMCG sales/marketing
• Understanding of distribution costs and optimization
• Knowledge of distributor environments
• Budgeting and process compliance

Key Skills & Traits

• Team-oriented and success-focused
• Motivational and inspirational
• Strong negotiator
• Excellent verbal/written communication
• Effective prioritization and leadership
• Valid Driver's License

How to Apply

Apply online via the Nile Breweries Careers Portal:

Apply Now Online

Only shortlisted candidates will be contacted.

Deadline: 12 November 2025