About the Company

M-KOPA is a trailblazing firm that gives families in East Africa access to solar energy at a low cost. This lets individuals in places that don't have electricity better their lives with clean, reliable energy. The company has received praise for its creative approach to making financial services available to everyone.

For example, it offers pay-as-you-go options that let low-income consumers use solar electricity without having to pay for it up front. M-KOPA has a dynamic work culture that encourages diversity, collaboration, and making a difference in the world. Employees have chances to grow and work toward a common goal.

The organization has changed since it started, using mobile technology to reach more people and provide energy solutions that go beyond solar, such as loans for other important household items. M-KOPA has made great progress in bringing solar energy to over a million homes in many nations where it does business. Its business plan is based on its fundamental values of innovation, sustainability, and empowerment. It uses technology and finance to make it easier for customers to obtain its services. M-KOPA also believes in corporate social responsibility and works with other groups to make life better for those in disadvantaged areas. Visit their website at https://www.m-kopa.comfor additional details.

M-KOPA is one of the best fintech platforms in Africa. It gives people who don't have access to digital financial services and basic goods. M-KOPA gives millions of people power by giving them access to cellphones, solar electricity, digital credit, insurance, and other financial instruments through their unique pay-as-you-go technology and data-driven services. M-KOPA is still a leader in digital transformation and financial inclusion across Africa, with operations in Kenya, Uganda, Nigeria, and Ghana.

Job Description

The Commercial Marketing Manager will be in charge of planning and carrying out strategic marketing campaigns that help M-KOPA reach its business goals. This means coming up with marketing campaigns, product marketing plans, programs to learn more about customers, and brand communication strategies to get people to use your product, buy it, and keep using it. The job requires working with teams from different departments, such as product, sales, customer success, and communications, to make sure that messaging and engagement are the same across all channels. The person who gets the job will be in charge of campaign performance, analyzing market and consumer data, and improving marketing strategies to help the business reach its growth goals.

Duties, Roles, and Responsibilities

Create and carry out marketing plans that help the business grow.
Lead integrated marketing campaigns to get new customers and get people to use your products.
Do research on the market and customers to help with marketing plans.
Work with the product and commercial teams to launch and grow products.
Keep an eye on and analyze marketing performance metrics, and improve campaigns.
Take care of marketing budgets and make sure resources are used well.
To make sure that the brand is consistent, work closely with both internal teams and outside partners.
Help with GTM projects and programs that get customers involved
Make marketing materials and communication tools for specific campaigns.
Get people to know about your brand and trust it in all markets.

Education, Skills, and Qualifications

Requirements

A bachelor's degree in business, marketing, communications, or a related field
Having a master's degree is a plus.

Experience

Proven experience in marketing products or businesses
Preferred: experience in a digital-first, fast-growing setting
Experience with marketing products, building brands, and communicating with consumers
It would be helpful to know about African consumer markets and fintech or tech-enabled products.

Skills & Competencies